OwnBrand Fitness

Built for coaches and fitness creators

Your method.
Your brand. Your app

Your members get an iPhone app under your own name and App Store account — free to download, with a paid membership tier you control. Your programs, nutrition tracking and progress live in one place, with AI reports built in. Built and tested in daily use.

WORKING PRODUCT
App home screen showing today's training and nutrition.

01 / THE FOUNDATION

Start with a working product. Make it yours.

The core app is already built and tested. Your version is shaped around your brand, content and member journey.

CREATOR CONTROL

The business stays yours.

Yours

  • The Apple Developer account and the App Store listing
  • Your brand, your content and your method
  • Subscriptions in your own name, with Apple paying the proceeds to your account
  • The direct relationship with every member

Handled by me

  • Building your app and compiling your content into it
  • App maintenance, security updates and App Store requirements
  • Planned releases and support within the agreed scope

02 / THE APP

One complete app. Built for daily use.

Give members one place to train, track nutrition, see progress and stay connected to your method.

Swipe to explore the member experience

TRAIN

Train

Your programs become guided sessions with fast set logging, previous performance, exercise swaps, PR detection and a Lock Screen rest timer.

  • Programs
  • RPE + PRs
  • Rest timer
Logging a set, with the previous session's numbers shown for reference.

EAT

Eat

Members can log food manually, by barcode, by typing what they ate or from a meal photo with AI — then follow calories, macros, water and trends.

  • AI meal scan
  • Barcode
  • Macros
Nutrition screen: calories remaining, macro targets, water and a 7-day trend.

PROGRESS

Progress

Strength trends, volume, achievements, weigh-ins and photos show what changed. AI reports turn that progress into clear next steps.

  • Strength trends
  • AI reports
  • Photos
Progress screen: strength charted over time against real strength standards.

HOME

Home

Members can see their current plan, this week’s training and today’s nutrition at a glance, with a clear next action each time they open the app.

  • Current plan
  • Weekly view
  • Today
Home screen: the member's current plan, this week's training and today's nutrition.

03 / WHY THIS

A proven foundation. Shaped around your method.

I built and use the original app myself. Your version carries that tested core into your own brand, content and member experience.

01

A daily member habit

Training, nutrition and progress live together, giving paid members a useful reason to return between check-ins.

02

Direct access

You work directly with the person who built and maintains the app.

03

Kept current

Core improvements and iOS compatibility updates reach your app through planned releases.

04

You stay in control

Your Apple account, brand, content, customer relationships and subscription setup remain under your control.

04 / BUILD

Four clear steps. From first call to submission.

01

Intro call

A 20-minute video call. You tell me about your audience and method, I walk you through the app, and we work out whether it fits.

02

Scope & brand

We agree the written scope, then apply your name, colours, icon and store listing.

03

Content build

I structure your programs, sessions and coaching cues in the app. You review them before testing begins.

04

Test & submit

Device QA, a TestFlight round with your inner circle, then submission under your account.

05 / THE OFFER

One offering. Fixed scope.

SIGNATURE

Your method, built in

Request an intro call
  • Your iOS app, published through your App Store account
  • Your signature method structured as a guided program
  • Programs, session logging, progress and nutrition tracking
  • Subscriptions and AI features configured for your membership
  • Store listing, icon and launch assets
  • Planned release windows and agreed support

Setup fee plus a monthly licence, quoted on the intro call.

06 / FIT

Is this right for you?

01You have an engaged audience for your paid programs, coaching or membership.

02You have training content you own and are ready to bring into an app.

03You want one focused product your members can open and use every day.

07 / FAQ

What most creators want to know.

Whose app is it in the store?

Yours. It is published through your Apple Developer account, with your name, icon and App Store listing. Other coaching apps keep your content in someone else’s app; this is your own app, and your members download it as yours.

How long does it take?

The build is planned in weeks, not months. Your written scope sets the stages and target timing before work begins; App Store review timing is set by Apple.

Can I charge members in the app?

Yes. Subscriptions run through your App Store account, and Apple pays the proceeds directly to you after its commission and applicable taxes.

What happens after launch?

Your plan includes ongoing maintenance, agreed support and planned releases to keep the app compatible as iOS changes.

08 / START HERE

Let’s see what your app could become.

Show me what you offer, who it is for and how your members currently train with you. I’ll show you the product and outline what your version could include. Together, we’ll work out whether the app is right for you.

REQUEST AN INTRO CALL